{"id":6249,"date":"2025-01-16T10:13:00","date_gmt":"2025-01-16T08:13:00","guid":{"rendered":"https:\/\/plastar.ee\/uudis\/navigating-the-packaging-and-packaging-waste-regulation-ppwr\/"},"modified":"2025-01-16T10:31:18","modified_gmt":"2025-01-16T08:31:18","slug":"navigating-ppwr","status":"publish","type":"news","link":"https:\/\/plastar.ee\/en\/insight\/navigating-ppwr\/","title":{"rendered":"Navigating the Packaging and Packaging Waste Regulation (PPWR)"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><a href=\"https:\/\/www.consilium.europa.eu\/en\/press\/press-releases\/2024\/12\/16\/sustainable-packaging-council-signs-off-on-new-rules-for-less-waste-and-more-re-use-in-the-eu\/\" target=\"_blank\" rel=\"noreferrer noopener\">The new regulation<\/a> sets ambitious standards for packaging, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Recycled content targets: <\/strong>Packaging must contain a minimum percentage of post-consumer recycled content (PCR), with targets varying from 30% for contact-sensitive PET packaging to 10% for materials other than PET<\/li>\n\n\n\n<li><strong>Recyclability: <\/strong>From 2030, only packaging meeting recyclability grades A, B, or C may be marketed in the EU\n<ul class=\"wp-block-list\">\n<li>Grade A: &ge;95% recyclable<\/li>\n\n\n\n<li>Grade B: &ge;80% recyclable<\/li>\n\n\n\n<li>Grade C: &ge;70% recyclable<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Packaging minimisation:<\/strong> The rules aim to avoid unnecessary packaging wherever possible by restricting its weight and volume<\/li>\n\n\n\n<li><strong>Harmonised labelling:<\/strong> Packaging is expected to provide information of its structure to facilitate consumer sorting and\/or packaging re-use<\/li>\n<\/ul>\n\n\n\n<p>While this regulation poses a significant challenge to existing packaging practices, it also offers a unique opportunity to set new standards in sustainability. At Estiko, we are committed to helping our customers navigate these changes in timely manner.<\/p>\n\n\n\n<p>We offer a wide range of packaging solutions that meet the new recycled content targets and minimize packaging waste. Our team of experts can provide guidance on how to comply with the new regulations, including advice on downgauging and meeting the re-use and recycled content targets. <\/p>\n\n\n\n<p>Through <a href=\"https:\/\/plastar.ee\/en\/sustainability\/#services\">comprehensive sustainability audit service<\/a>, our experts will assess your current packaging practices, identify areas for improvement, and provide actionable recommendations to ensure compliance with the PPWR. This service will not only help you meet regulatory requirements but also enhance your overall sustainability performance.<\/p>\n\n\n\n<p>If you are looking for guidance on understanding what PPWR means for your brand and adapting these changes, kindly <a href=\"https:\/\/plastar.ee\/en\/contact\/#sales\">get in touch with our packaging experts<\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"627\" src=\"https:\/\/plastar.ee\/wp-content\/uploads\/2025\/01\/PPWR_Estiko_1000x627px.png\" alt=\"PPWR_Estiko\" class=\"wp-image-6246\" srcset=\"https:\/\/plastar.ee\/wp-content\/uploads\/2025\/01\/PPWR_Estiko_1000x627px.png 1000w, https:\/\/plastar.ee\/wp-content\/uploads\/2025\/01\/PPWR_Estiko_1000x627px-300x188.png 300w, https:\/\/plastar.ee\/wp-content\/uploads\/2025\/01\/PPWR_Estiko_1000x627px-768x482.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>The recent adoption of the Packaging and Packaging Waste Regulation (PPWR) by the European Parliament marks a pivotal moment for the packaging sector. These new rules, set to take effect by 2030, aim to reduce packaging waste and promote sustainable packaging practices, requiring businesses to adapt their packaging strategies to comply.<\/p>\n","protected":false},"featured_media":6247,"template":"","categories":[69],"tags":[123,121],"class_list":["post-6249","news","type-news","status-publish","has-post-thumbnail","hentry","category-articles","tag-packaging","tag-sustainability"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Navigating the Packaging and Packaging Waste Regulation (PPWR) | Estiko Packaging Solutions<\/title>\n<meta name=\"description\" content=\"Learn how Estiko assists companies in complying with the new PPWR, focusing on sustainability, recyclability, and waste minimisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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