{"id":5129,"date":"2023-06-12T09:00:00","date_gmt":"2023-06-12T06:00:00","guid":{"rendered":"https:\/\/plastar.ee\/?post_type=news&#038;p=5129"},"modified":"2023-06-09T14:46:12","modified_gmt":"2023-06-09T11:46:12","slug":"hellus-kefir-doybag","status":"publish","type":"news","link":"https:\/\/plastar.ee\/sv\/nyhet\/hellus-kefir-doybag\/","title":{"rendered":"Hellus nya kefirdrinkar i doybags presenteras i samarbete med Estiko"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>B&aring;de <a href=\"https:\/\/www.tere.eu\/en\" target=\"_blank\" rel=\"noopener\">Tere<\/a> och Estiko-Plastar &auml;r engagerade i h&aring;llbarhet och att skapa l&ouml;sningar som fr&auml;mjar cirkul&auml;r ekonomi. Genom samarbetet introducerades de nya Hellus-smaksatta kefirdryckerna p&aring; marknaden i en innovativ h&aring;llbar f&ouml;rpackning som best&aring;r av endast en typ av material. Detta f&ouml;renklar &aring;tervinningen av f&ouml;rpackningar samtidigt som man s&auml;kerst&auml;ller att f&ouml;rpackningarna inte blir en belastning f&ouml;r milj&ouml;n efter konsumtion. Dessutom hj&auml;lper den nya l&ouml;sningen f&ouml;r st&aring;p&aring;se till att bevara v&aring;ra naturresurser och minska den negativa p&aring;verkan p&aring; milj&ouml;n.<\/p>\n\n\n\n<p>Doybag-f&ouml;rpackningen f&ouml;r kefirdrycker valdes i f&ouml;rsta hand f&ouml;r att uppmuntra anv&auml;ndarv&auml;nligheten. S&aring;dana paket &auml;r l&auml;tta och bekv&auml;ma att b&auml;ra, vilket g&ouml;r konsumtionen l&auml;tt f&ouml;r aktiva m&auml;nniskor. Dessutom kan p&aring;sar enkelt men s&auml;kert &ouml;ppnas och st&auml;ngas m&aring;nga g&aring;nger, vilket ocks&aring; s&auml;kerst&auml;ller en l&auml;ngre h&aring;llbarhet f&ouml;r produkten.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/plastar.ee\/wp-content\/uploads\/2023\/06\/Hellus-kefir_Estiko_doybag-819x1024.jpg\" alt=\"\" class=\"wp-image-5126\" srcset=\"https:\/\/plastar.ee\/wp-content\/uploads\/2023\/06\/Hellus-kefir_Estiko_doybag-819x1024.jpg 819w, https:\/\/plastar.ee\/wp-content\/uploads\/2023\/06\/Hellus-kefir_Estiko_doybag-240x300.jpg 240w, https:\/\/plastar.ee\/wp-content\/uploads\/2023\/06\/Hellus-kefir_Estiko_doybag-768x960.jpg 768w, https:\/\/plastar.ee\/wp-content\/uploads\/2023\/06\/Hellus-kefir_Estiko_doybag-1229x1536.jpg 1229w, https:\/\/plastar.ee\/wp-content\/uploads\/2023\/06\/Hellus-kefir_Estiko_doybag.jpg 1536w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><figcaption class=\"wp-element-caption\">Hellus nya kefirdrycker i h&aring;llbara doybag-f&ouml;rpackningar &auml;r tillverkade av Estiko<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<p>Konsumenter runt om i v&auml;rlden uppm&auml;rksammar milj&ouml;aspekter av f&ouml;rpackningen mer och mer och letar efter h&aring;llbara alternativ. F&ouml;retag m&aring;ste ocks&aring; anpassa sig f&ouml;r att h&auml;nga med i takten och utveckla innovativa alternativ f&ouml;r att packa traditionella produkter p&aring; ett mer h&aring;llbart s&auml;tt. F&ouml;r mejeriprodukter &auml;r f&ouml;rpackningens luftt&auml;thet och produktens skydd mot yttre faktorer s&auml;rskilt viktiga faktorer f&ouml;r att bevara produkten b&auml;ttre.<\/p>\n\n\n\n<p>&rdquo;Eftersom kefir &auml;r en kr&auml;vande produkt ur f&ouml;rpackningssynpunkt, hittade vi en l&auml;mplig l&ouml;sning f&ouml;r Tere i form av en doybag av polypropen (PP). F&ouml;r att fr&auml;mja cirkularitet valdes &auml;ven piper och lock noggrant ut f&ouml;r att matcha det valda materialet s&aring; att de alla kunde &aring;tervinnas tillsammans i en avsedd &aring;tervinningsstr&ouml;m&rdquo;, f&ouml;rklarade Taavi Tikk, FoU-chef p&aring; Estiko-Plastar.<\/p>\n\n\n\n<p>&rdquo;J&auml;mf&ouml;rt med klassiska glasf&ouml;rpackningar g&ouml;r den innovativa l&ouml;sningen f&ouml;r st&aring;ende p&aring;se f&ouml;rh&aring;llandet mellan produktvikt och f&ouml;rpackningsvikt upp till 20 g&aring;nger mindre, och j&auml;mf&ouml;rt med en h&aring;rdplastflaska, 2,5 g&aring;nger mindre. F&ouml;rutom st&ouml;rre anv&auml;ndarv&auml;nlighet bidrar den nya innovativa p&aring;sen d&auml;rigenom ocks&aring; till h&aring;llbarhet som v&auml;rderas h&ouml;gt av konsumenterna&rdquo;, tillade Tikk.<\/p>\n\n\n\n<p>&rdquo;I dagens livsmedelsindustri, s&auml;rskilt f&ouml;r traditionella produkter, m&aring;ste den r&auml;tta balansen hittas mellan deras vidareutveckling och innovativa f&ouml;rpackningar&rdquo;, kommenterade Helen Ojam&auml;e, marknadschef p&aring; Tere. &rdquo;F&ouml;rpackningen till de nya kefirdryckerna kombinerar h&auml;lsa, h&aring;llbarhet och anv&auml;ndarv&auml;nlighet. Det h&auml;r &auml;r dagens trender i v&auml;rldens livsmedelsindustri som ger oss en utm&auml;rkt m&ouml;jlighet att exportera dessa produkter&rdquo;, tillade Ojam&auml;e.<\/p>\n\n\n\n<p>L&auml;r dig mer om <a href=\"https:\/\/plastar.ee\/sv\/nyhet\/stand-up-pouch\/\">Estikos innovativa l&ouml;sningar f&ouml;r st&aring;p&aring;se<\/a> och <a href=\"https:\/\/plastar.ee\/sv\/kontakt\/\">kontakta v&aring;ra f&ouml;rpackningsexperter<\/a> f&ouml;r att hitta en l&auml;mplig h&aring;llbar l&ouml;sning f&ouml;r dina produkter.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e5llbarhet, anv\u00e4ndarv\u00e4nlighet och ett milj\u00f6t\u00e4nk leder mot framtiden idag. Flaggskeppet f\u00f6r den estniska mejeriindustrin, Tere, har i samarbete med en av norra Europas ledande f\u00f6rpackningsleverant\u00f6rer Estiko-Plastar packat sina nya Hellus kefirdrycker i revolutionerande f\u00f6rpackningar som inte bara uppfyller konsumenternas f\u00f6rv\u00e4ntningar utan ocks\u00e5 fr\u00e4mjar cirkul\u00e4r ekonomi. Kefir kan nu konsumeras var som helst tack vare den nya f\u00f6rpackningens l\u00e5ga vikt, s\u00e4kra \u00e5terf\u00f6rslutningssystem och fulla \u00e5tervinningsbarhet.<\/p>\n","protected":false},"featured_media":5125,"template":"","categories":[86],"tags":[124,130,122],"class_list":["post-5129","news","type-news","status-publish","has-post-thumbnail","hentry","category-artiklar","tag-forpackningar","tag-forpackningar-for-livsmedelsindustrin","tag-hallbarhet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hellus nya kefirdrinkar i doybags presenteras i samarbete med Estiko | Estiko Packaging Solutions<\/title>\n<meta name=\"description\" content=\"Den estniska mejeriindustrin Tere har med f\u00f6rpackningsleverant\u00f6ren Estiko introducerat sina nya Hellus kefirdrycker i revolutionerande doybag-f\u00f6rpackningar.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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