April 14, 2021
Packaging for Food

Webinar: Saving the Food: the Role of Packaging’s Functionality & Attractiveness

Webinar: Saving the Food: the Role of Packaging’s Functionality & Attractiveness

April 14th, 2021 at 11.00 EEST


Food waste is a growing global problem and one of the biggest causes of climate change. Of all the food produced, over 1/3 of is being thrown away every year. To stop this negative trend affecting our future generations, we actually have a solution – food packaging. By combining the right packaging and properties for your product, you can extend your product’s shelf-life, reduce your package’s environmental impact and furthermore – even improve the attractiveness of your product.

On April 14th at 11.00 EEST, you will get a deeper understanding of different factors affecting food shelf-life and how to maximise the benefits from well thought-out packaging. Together with experts from Estonia and Sweden, we will bring you our latest food packaging solutions and a valuable know-how to make your packaging both functional and attractive for customers. Feel free to ask your colleagues, especially product managers and marketing to join the webinar too.


  • 11.00 Introduction & Greetings / Meelis Jürgens, Estiko
  • 11.15 Factors Affecting Food Shelf-Life Stability / Kärt Leppik, TFTAK
  • 12.00 Optimizing Your Packaging: Environmentally Friendly, Protective, Attractive / Taavi Tikk, Estiko
  • 12.45 Measuring Media Content Efficiency with Eye Tracking / Veronica Sedaghati, Brand New Design Stockholm


Meelis Jürgens, CEO, Estiko
Kärt Leppik, MSc, Researcher, TFTAK
Taavi Tikk, R&D Manager, Estiko
Veronica Sedaghati, Client Director, Brand New Design

If you have any questions regarding the webinar, please contact us by e-mail webinar@estiko.ee.

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