The new regulation sets ambitious standards for packaging, including:
- Recycled content targets: Packaging must contain a minimum percentage of post-consumer recycled content (PCR), with targets varying from 30% for contact-sensitive PET packaging to 10% for materials other than PET
- Recyclability: From 2030, only packaging meeting recyclability grades A, B, or C may be marketed in the EU
- Grade A: ≥95% recyclable
- Grade B: ≥80% recyclable
- Grade C: ≥70% recyclable
- Packaging minimisation: The rules aim to avoid unnecessary packaging wherever possible by restricting its weight and volume
- Harmonised labelling: Packaging is expected to provide information of its structure to facilitate consumer sorting and/or packaging re-use
While this regulation poses a significant challenge to existing packaging practices, it also offers a unique opportunity to set new standards in sustainability. At Estiko, we are committed to helping our customers navigate these changes in timely manner.
We offer a wide range of packaging solutions that meet the new recycled content targets and minimize packaging waste. Our team of experts can provide guidance on how to comply with the new regulations, including advice on downgauging and meeting the re-use and recycled content targets.
Through comprehensive sustainability audit service, our experts will assess your current packaging practices, identify areas for improvement, and provide actionable recommendations to ensure compliance with the PPWR. This service will not only help you meet regulatory requirements but also enhance your overall sustainability performance.
If you are looking for guidance on understanding what PPWR means for your brand and adapting these changes, kindly get in touch with our packaging experts.
